Grow Utah Ventures - Humanitarian VC Firm Aims to Create an Entrepreneur's Utopia in Northern Utah
February 14, 2005
Colin Kelly Jr.

The world needs more folks like Alan Hall and his partners at Grow Utah Ventures. The state’s newest venture capital group is also the first of its kind. Instead of existing primarily to provide a return for investors, Grow Utah Ventures has a charter to reinvest proceeds, foster entrepreneurship, and help create jobs for the future. Hold on now, a VC with heart and a higher purpose? Yep.

The story begins back in 1988 when Alan Hall recognized the need for an outsourced, field-marketing company to help other corporations position products in various channels. The result was Ogden-based MarketStar, created in Hall’s basement. Sixteen years later, MarketStar’s 2,200 employees worldwide have helped clients like HP, RIM, 3Com and Sony sell over $10 billion worth of products.

Recently, Hall accepted an offer from the Omnicom Group, a worldwide conglomerate of media, advertising, public relations and marketing companies, to acquire MarketStar. Omnicom has a reputation for leaving companies in place and intact after acquisition, so not much has changed since the sale. MarketStar remains headquartered in Ogden and Hall is still its Chairman.

One of the few things that did change after the acquisition was Hall’s bank account. As the majority equity holder in MarketStar, Hall profited from the deal and immediately decided to share his newfound fortune.

The Vision
Hall’s plan is two-pronged — aid and educate Utah’s less fortunate, and then help entrepreneurs create companies in order for these people to have good jobs. To achieve this goal, Hall has established two entities — The Hall Foundation and Grow Utah Ventures.

The Hall Foundation gives money back to the community to help with food banks, healthcare, education and scholarship programs. Grow Utah Ventures seeks to help establish and grow businesses through funding, mentoring and training programs.

Getting Started
Hall met T. Craig Bott, an entrepreneur and seasoned veteran of the local business community during MarketStar’s acquisition process. Bott has been a strategic management consultant for Ernst & Young, worked for FranklinCovey and many other firms as well as starting a few of his own. Hall asked Bott to head up Grow Utah Ventures as its President and CEO. Bott brought in CFO Solution’s Kent Thomas, an experienced financial manager, and one of vSpring Capital’s five founding managing directors, Greg Warnock, as advisors. Warnock and Thomas liked Hall’s vision so much that they agreed to help Grow Utah Ventures in addition to their day jobs.

“We don’t see Grow Utah Ventures as a VC in the traditional way,” says Hall. “We look at ourselves as humanitarian VCs, in that we are trying to grow the local economy for the welfare of Utah’s people.”

The initial step toward that goal was organizing Grow Utah Ventures’ first fund of $5 million, GU Ventures One. Hall is its primary investor. A second fund is in the works and plans are currently underway for an angel investor group aggregated by Grow Utah Ventures called the Top of Utah Angels Association. Though $5 million is small for a VC fund, all returns generated by the GU Ventures One fund will be recycled back in. Since investors don’t take money out, the fund will keep growing.

“Fund investors have agreed that the money recycles,” says Bott. “There certainly is a social cause behind this. Money generated from the fund will go back into the fund to help it grow.”

Bott hopes the $5 million fund will grow to around $20 million within the first five or six years. During those first few years, Grow Utah Ventures plans to invest in six to 12 portfolio companies with placement amounts ranging from $250,000 to $1 million.

Not Your Typical VC in More Ways Than One
One of the many differences between Grow Utah Ventures and a traditional VC is its ability to invest amounts as small as $250,000. Standard VC deals are rarely placed for under $500,000 and usually average over $1 million. This policy fills a greatly underserved niche in funding as some startups just don’t need $500,000 or more. Before Grow Utah Ventures, entrepreneurs in search of smaller amounts were limited to using debt financing or hoping for an angel investor’s help.

“Venture funds typically invest in less than one percent of the investments presented,” says Warnock. “There is a vast investment opportunity in private equities that do not qualify for VC consideration or that have been previously rejected by VCs. This is where angel investors play and where Grow Utah Ventures will play as well.”

Grow Utah Ventures plans to hold true to its promise of fostering entrepreneurship by hosting mentoring sessions and sponsoring educational events designed to help and encourage entrepreneurs. One such event is The Business Ignitor Series (see page 4), a quarterly event co-sponsored and conceived by Grow Utah Ventures, Snell & Wilmer and connect.

Grow Utah Ventures brings more than just money to the table for its portfolio companies. Entrepreneurs may also take advantage of Grow Utah Ventures’ management and marketing experience. The board at will offer management advice to portfolio companies and Hall will share his marketing experience from MarketStar.

“What is unique about Grow Utah Ventures is that not only do we provide the money and help with management when needed,” says Hall, “but we also bring some horsepower to the table with our 16 years of experience with MarketStar that can help an entrepreneur get a product to market like no one else could do.”

Funding the Future
Since its first fund is relatively small for a venture capital fund, initially Grow Utah Ventures may need to be conservative with its investments. As Bott puts it, the first fund is the “engine” which will drive the future of Grow Utah Ventures. Because of this, Grow Utah Ventures will pick its first few portfolio companies carefully. As these investments compound and the second fund and angel association are formed, then the real fun starts, which will expand the opportunities for Utah’s entrepreneurs.

If the team’s strategy pays off, in five to 10 years Utah could be a Utopia of sorts for startups with an environment ripe with startup capital, programs to encourage entrepreneurship, and a well-trained workforce ready to fill positions at these new companies.

“We will be looking for entrepreneurs that are not greedy,” Hall says, “but rather for partners trying to build value not just for themselves but also the community in which they live.”
 
 
 
 
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